POINT OF SALE EQUIPMENT

Appropriate, attractive and well placed point of sale equipment can make a significant difference to the profitability of your gift card scheme.

Many retailers have not taken advantage of the considerable opportunity to uplift the overall turnover and profitability of gift card schemes over traditional paper based schemes. By treating the gift card scheme as a product line and displaying it appropriately in-store, revenues can be substantially increased.

Our independently conducted research shows that consumers expect to see gift cards placed around the store and not just beside till points. In fact, placement besides till points can be detrimental as this can reduce the time available to the consumer to make a considered selection of the gift card and presentation method.

PCC understands the importance of gift card placement in store and can supply a range of point of sale options to maximise the revenue generated by your gift card scheme.

PCC can supply:

Permanent in-store point of sale fixtures, floor standing or counter top
Board point of sale fixtures – floor standing or counter top units
Clip strips and other in-store promotional devices

PCC can supply the units directly to store or in to distribution centres. A pre-delivery fulfilment service is also available.